Neoliberalism in the Nordics

Författare: Jenny Andersson

The Making of a New Financial Culture: Embracing consumer debt and popular investing in the Nordic welfare state.

Publicerat av Jenny Andersson

In 1979, the Swedish Consumer Cooperative Union, Konsum, introduced its own credit card. Although Sweden already had a number of smaller but rapidly growing cards systems, this was a landmark event triggering a veritable media storm. As a symbol of “arch-capitalistic consumerism” and “private-egoism” (AB 1/12 1979), a credit card accepted and issued by Konsum, appeared…