Charlotte Nilsson is a PhD student in Media History at the Department for Communication and Media, Lund University. She defends her PhD thesis about early 20th century Swedish mail order retailing on November 21st 2020. The PhD project examines the mediated encounter between a mail order company and its customers in the early years of the 1900s. The result shows how this connection between seller and buyer was important for the rise of a national market and Swedish consumption society, but also how it affected sociocultural and economic aspects of rural everyday life.
Her main research interests are marketing and advertising history, as well as home administration and everyday life media use. She has been a visiting PhD researcher at Bournemouth University, UK, and University of Bologna, Italy. She is also a member of the international Entangled Media Histories network (EMHIS) as well as the national Advertising history network.
From 2021 she will be holding a post-doc position within the project “A nation of everyman investors: Stock saving and the circulation of financial knowledge in Sweden 1978–2018”.