Elin Åström Rudberg is, from August 2020, a post-doc researcher at the Department of Economic history at Uppsala University. She received her PhD in 2019 from Stockholm School of Economics with the dissertation Sound and loyal business. The history of the Swedish advertising cartel 1915–1965. In her research Åström Rudberg focuses on the historical development of markets, the role of economic ideas and norms for the legitimacy of markets and the relationship between markets and society. She has also done research on the history of advertising and marketing and is one of the founders of the Advertising historical network in Sweden.
Her post-doc project ”Competition and legitimacy in the market for education in twentieth century Sweden” is funded by Jan Wallanders och Tom Hedelius Stiftelse. In January 2022 she will start a longer three-year project entitled ”The market makers. Advertising’s role in the socio-economic transformation of Sweden ca 1970–2000”, also funded by Jan Wallanders och Tom Hedelius Stiftelse.
Key publications
Åström Rudberg, Elin (2022), ”Doing business in the schools of the welfare state: Competing ‘entrepreneurial selves’ and the roots of entrepreneurship education in 1980s Sweden”, forthcoming in Enterprise & Society.
Åström Rudberg Elin & Kuorelahti, Elina (2021), ”’We have a prodigious amount in common’. Reappraising Americanization and circulation of knowledge in the interwar Nordic advertising industry, forthcoming in Business History”, Manuscript DOI: 10.1080/00076791.2021.1991915.
Åström Rudberg, Elin (2021). ”Så blev svenskarna sålda på att starta eget”, Svenska Dagbladet, Under Strecket, 20 oktober 2021.
Åström Rudberg, Elin (2019). Sound and Loyal Business. The history of the Swedish advertising cartel 1915–1965. Stockholm School of Economics, PhD diss.
Åström Rudberg, Elin (2018). ‘Selling the concept of brands. The Swedish advertising industry and branding in the 1920’s’, Journal of Historical Research in Marketing, Vol. 10, No. 4, pp. 494-512.